Hi, I’m Alex, the founder of AJS Tennis Academy.

I’ve been coaching tennis for over 15 years, working with players of all ages and abilities — from complete beginners picking up a racket for the first time to more experienced players looking to refine their game and build confidence on court.

I’m an LTA and PTR qualified coach, and I’ve spent my career focused on making tennis fun, structured, and accessible for everyone. I believe that when players enjoy what they’re doing, progress comes naturally — whether that’s improving technique, developing match play skills, or simply growing in confidence.

Over the years, I’ve worked with a wide range of junior and adult players, helping them not only improve their tennis skills but also develop discipline, focus, and a genuine love for the game. For me, the most rewarding part of coaching is seeing players grow — both on and off the court.

My coaching style is energetic, supportive, and structured. I aim to create a positive environment where players feel comfortable learning, making mistakes, and pushing themselves to improve. Sessions are designed to be engaging, with a strong focus on both technical development and game-based learning.

At AJS Tennis Academy, I offer group coaching, private lessons, and structured development programmes, all designed to help players progress at their own pace. Indoor training ensures sessions are consistent year-round, and I keep group sizes small to give each player the attention they need.

Whether you’re looking to start your tennis journey, get your child into a structured programme, or take your game to the next level, my goal is simple — to help you improve, enjoy the process, and build lasting confidence in your game.

If you’re interested in getting started, I offer a free trial session so you can experience coaching first-hand with no commitment.